The relationship between linguistic accuracy on websites and consumer confidence

The Page Refinery was set up on the premise that people are put off websites with poor spelling and sloppy grammar.

Now with more people than ever before shopping online (http://visual.ly/online-shopping-statistics), poor spelling, grammar and punctuation can have a negative impact on sales. Many consumers are wary of spam and phishing, so just one misspelt word could cause them to navigate away from a web page before completing an online purchase. A survey carried out by FACT-Finder (the European market leader for on-site search and navigation in online shops), found that incorrect spelling and poor translations cost online shops 20% (!!!) of their sales.

Unfortunately there is not much research looking specifically and objectively at the relationship between linguistic accuracy on websites and consumer confidence. Therefore, over the past few months I have been asking as many people as possible to answer this simple question:

Do spelling, grammar and punctuation mistakes undermine your confidence in a website?

–       No, I never notice.

–       No, these types of mistakes never bother me.

–       Yes, but I would still buy something from the company.

–       Yes, I would look somewhere else.

I have had a great response so far, but would like to gather as much feedback as possible before the end of the week, when I plan to analyse the data. Please take part in the quick poll here: http://www.surveymonkey.com/s/FYPJ2SH. Thank you!

Advertisements
Image | This entry was posted in Uncategorized and tagged , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s