If your website is in more than one language, you are automatically increasing the number of potential customers you will reach. By showcasing your company in a number of different major foreign languages, you will capture the attention of many more potential customers than you otherwise would with just one language.
For most people there is an issue of trust when it comes to buying over the Internet, especially if they feel the information is in a language they do not speak perfectly. Offering customers a language alternative allows them to feel secure in the fact they know what they are buying, how the are buying it and from whom.
A multilingual website is probably one of the most cost effective ways of marketing your company on an international scale. By presenting your website in a number of languages, you will capture new users, build strong relationships with new clients and most importantly appear higher in search results in different languages.
It is one thing to say that your company is international and that you are willing to work across borders. It is quite another to show that you are truly international and that your international clients are important to you. One effective way of showing this is by translating your webpage into the languages spoken in your most important markets.
To translate your website, even part of it, can seem like quite an effort. For those companies that do take on this project, they will be a step ahead of their competitors who only have their site in just a single language. You can differentiate yourself from your competitors and set the lead by having a multilingual website.
The Page Refinery translates, proofreads and culturally adapts your web pages at competitive prices. For more information on how The Page Refinery can help you, write to us at firstname.lastname@example.org or call us on +44 7779 66 88 53.