Christmas is soon approaching and consumers have already started their Christmas shopping. Some have taken advantage of last week’s Black Friday, whereas others have chosen to shop online, avoiding crowds and long queues at the tills.
The propensity to buy from websites is increasing every year due to the progress in technology and distribution. Last year 61% of people in the UK completed more than half or all of their Christmas shopping online*, and this trend is likely to increase this year.
What are the reasons why more and more people are turning to shopping online? Many of us work full-time and cannot take time off to do “proper” shopping; others want to avoid queues in shops or want to make the most of the best deals and discounts; and some of us are after something unique, not found here on the high street, even from another country.
At this busy time of the year, online shops should take advantage of this trend and open up to as many international markets as possible. And to do so is simple: if a shop’s e-commerce site is available in more languages it makes it quick to find in search engine results in different languages, and easy to navigate for a wider audience. Just one word of warning (and we’re not just saying this because The Page Refinery specialises in
translating and culturally adapting digital content) – it’s essential that content is colloquial and word-perfect. As this article published by the BBC shows, spelling mistakes cost millions in lost online sales putting off consumers who have concerns about a website’s credibility.
So if you want to put your website into the hands of experts, do not hesitate to contact The Page Refinery. We proofread and culturally adapt your website in any language, reviewing the wording and style of your content and ensuring that every word earns its place. It is a cost-effective way of expanding your client base, not only for this Christmas but also for the whole year.
*Econsultancy Christmas 2013 Online Shopping Survey Report