Category Archives: website

5 compelling reasons why you should translate your website…

By translating your website… 1…more customers will read your website 2…you are showing that your company is customer-orientated and international 3…your potential clients are more likely to trust your website as they are reading the information in their native language 4…your site will … Continue reading

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Why do businesses translate their brand or product names for different countries?

It’s a good question. You would think that the advantages of using the same brand and product name consistently throughout the world has many advantages, most importantly lower costs and universal brand recognition. If only one size fitted all! Different … Continue reading

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