Tag Archives: consumer confidence

The relationship between linguistic accuracy on websites and consumer confidence

The Page Refinery was set up on the premise that people are put off websites with poor spelling and sloppy grammar. Now with more people than ever before shopping online (http://visual.ly/online-shopping-statistics), poor spelling, grammar and punctuation can have a negative … Continue reading

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What is the impact of spelling and grammatical errors on a website?

We have plenty of anecdotal evidence on the Internet but there does not seem to be any academic research looking specifically and objectively at the relationship between online linguistic accuracy and consumer confidence. Therefore, I am currently collecting some statistics … Continue reading

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