Tag Archives: English

Why do businesses translate their brand or product names for different countries?

It’s a good question. You would think that the advantages of using the same brand and product name consistently throughout the world has many advantages, most importantly lower costs and universal brand recognition. If only one size fitted all! Different … Continue reading

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The world’s second most common first languages

The website MoveHub.com is a hugely useful resource aimed at people who are planning to move abroad. Recently, Move Hub published these interesting infographics showing the second most common first language spoken in each region of the world. Spanish in the southern parts … Continue reading

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