Tag Archives: Spanish

Why do businesses translate their brand or product names for different countries?

It’s a good question. You would think that the advantages of using the same brand and product name consistently throughout the world has many advantages, most importantly lower costs and universal brand recognition. If only one size fitted all! Different … Continue reading

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The evolution of language in the digital age is speedier than ever before!

Languages evolve very quickly in today’s digital age, and as new things happen in the world, new words are created. But how does a word officially become part of the dictionary? This is how the Oxford Dictionary answers the question: … Continue reading

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