Tag Archives: translation

Speak to Your Customers in Their own Language.

            If you are struggling to attract new clients beyond your own borders, why not think about translating some of your marketing information or parts of your website into different languages? If you assume that … Continue reading

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5 compelling reasons why you should translate your website…

By translating your website… 1…more customers will read your website 2…you are showing that your company is customer-orientated and international 3…your potential clients are more likely to trust your website as they are reading the information in their native language 4…your site will … Continue reading

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Why do businesses translate their brand or product names for different countries?

It’s a good question. You would think that the advantages of using the same brand and product name consistently throughout the world has many advantages, most importantly lower costs and universal brand recognition. If only one size fitted all! Different … Continue reading

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The semantics of second-hand clothes

I volunteer in my local charity shop on Saturdays and we always receive many generous donations, especially clothes. I found that donating unwanted items to charity is a good alternative to throwing them away, as many of them can find a … Continue reading

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Online Christmas Shopping

Christmas is soon approaching and consumers have already started their Christmas shopping. Some have taken advantage of last week’s Black Friday, whereas others have chosen to shop online, avoiding crowds and long queues at the tills. The propensity to buy … Continue reading

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Italian Language Week

Today marks the beginning of the 14th edition of the Italian Language Week, which celebrates Italian as a language of literature and communication over the centuries. Launched in 2001 by the Italian Ministry of Foreign Affairs, the week features conferences, talks … Continue reading

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5 excellent reasons why you should bother to translate your website

#Reach  If your website is in more than one language, you are automatically increasing the number of potential customers you will reach. By showcasing your company in a number of different major foreign languages, you will capture the attention of … Continue reading

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